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Better Collective exec tapped by Kaizen Gaming to oversee expansion


Kaizen Gaming, the web gaming and sportsbook operator, is bringing in some contemporary expertise to assist with its continued growth efforts. The Greece-based firm is seeking to go away its mark on the worldwide gaming trade and has begun engaged on new offers to assist it set up a bigger footprint, which it feels could be higher achieved by counting on a long-time gaming govt. Claus Jansson, a former govt of Higher Collective, is now carrying a Kaizen hat as its new Head of Affiliate Advertising and marketing Media Shopping for.

Jansson will primarily deal with growing the corporate’s growth each at house and abroad. Kaizen is devoted to getting its Betano and Stoiximan manufacturers in entrance of extra shoppers, and the brand new govt goes to be key to that development. He’s prepared for the problem, saying in an announcement, “Kaizen Gaming is among the many trade leaders, having achieved many nice issues and obtained accolades and awards over the previous years. It’s my agency perception that Kaizen Gaming will turn into even higher, at a world degree and I’m excited to be a part of this course of.”

With Higher Collective, Jansson was most lately the Head of Business after having spent 4 years because the Head of Gross sales with the corporate. He has additionally served as a advisor for Betfair’s on-line gaming operations and for Denmark’s Ekstra Bladet. Jansson provides, ‘It’s an incredible honor for me to be a part of probably the most distinguished and quick rising GameTech firms in Europe.”

Kaizen already has a well-established presence in Greece and Cyprus via Stoiximan. It launched the Betano model, which has allowed the corporate to increase its attain to Brazil, Germany, Portugal and Romania. The corporate is backed by Greece’s playing powerhouse, OPAP, which owns 36.75% of Kaizen and one other 84.48% of the corporate’s Greek and Cypriot operations. 

Jansson will report on to Kaizen Chief Advertising and marketing Officer Panos Konstantopoulos, who stated of the newest entry to the chief ranks, “We’re more than happy to welcome Claus to the Kaizen Gaming household and extremely assured that he has the total potential to thrive in speaking the corporate’s nice dynamics and values, whereas growing new, progressive concepts. His experience and intensive expertise in our trade affords nice worth to our firm and might be at least a testomony of our development; we’re trying ahead to additional enhancing our affiliate marketing online strategic positioning throughout all markets of operation underneath his steering.”

The announcement comes simply days after Kaizen solidified itself as a significant worldwide participant. Earlier this week, via Betano, the corporate grew to become a fundamental sponsor of Brazilian Serie A group Membership Atletico Mineiro, giving it its first sponsorship settlement outdoors of Europe.



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