CES 2021 Casual eSport gaming platform rides rising mobile trend with ad-free games and partnerships with digital payments and telcos

TAIPEI, Jan. 14, 2021 /PRNewswire/ — Goama Video games (also called Go Video games) is using the continued rise within the variety of cellular customers that’s on observe to hit 3.5 billion or about 45 % of the world’s inhabitants. E-sports apps have been gaining traction most not too long ago due to COVID-19 pandemic-related lockdowns.

Profiting from this development, Goama offers its subscribers ad-free entry to a whole lot of top-rated video games that might in any other case be too costly to play. Goama presents 2,000 video games in its library and often offers subscribers a rotating checklist of 400 video games. Goama additionally has a B2B2C (business-to-business-to-consumer) mannequin via which companions comparable to digital fee app suppliers, telecom firms, and on-demand supply firms host video games on their apps by embedding Goama.

Wayne Kennedy, Co-Founding father of Goama mentioned the corporate not too long ago pivoted from a subscription-only mannequin to a tournaments mannequin by working with tremendous apps. This transfer has given Goama entry to a fair more-sizable market at a decrease burn price for client advertising and marketing and created extra monetization choices round advertisements and partnerships.

“The success of tremendous apps has led many apps to embark on the hunt to drive up their consumer engagement and supply customers with extra causes to make use of their app,” Goama CEO Taro Araya, a Japanese nationwide born in Colombia, not too long ago said.

“Gaming is a key vertical, however many battle to handle this, with complicated content material rights and an ever-moving consumer expertise. Our resolution turns any digital platform right into a gaming powerhouse to spice up engagement, cut back the price of acquisition, and improve model consciousness.”

Goama prides itself on being pushed by a “rock and roll” staff from 10 totally different nations sharing greater than a century of mixed expertise within the digital area and gaming. “We’re devoted to delivering recent video games on our aggressive platform each week. Our key companions in over 17 nations are driving over 2 million minutes of recreation time each week,” Goama mentioned.

The Significance of Person Engagement in Cellular Apps

One in all Goama’s mission is to maintain its customers engaged. “Once you create a cellular app, you face two challenges. Not solely does the app have to be compelling sufficient to earn a spot on the consumer’s residence display; it should additionally maintain customers engaged in order that they proceed utilizing and interacting with it.” For Goama, attaining this isn’t about turning an app right into a recreation however somewhat about utilizing sure recreation options to boost the consumer’s app expertise to make it extra participating.

Potential of Goama Video games

CEO Taro Araya holds an MBA from HEC- Paris, London Faculty of Economics & Political Sciences, and New York CollegeLeonard N. Stern Faculty of Enterprise (2009-2011).  He speaks fluent English, Spanish, and Japanese and has labored for Ericsson in Bangladesh, constructed an agritech startup in Myanmar, and is the founding father of Goama, which now has over 470,000 subscribers within the rising markets of Asia and Latin America.

The nice potential of Goama Video games secured it a spot as one of many 100 featured Taiwanese startups showcased within the Taiwan Tech Area (TTA) at CES 2021.

CES 2021 TTA-VR Pavilion:

SOURCE Goama Pte Ltd

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