in

Fourth Quarter 2020 U.S. Consumer Spending on Video Game Products Increased 26% While Annual Spend Gained 27% Compared to 2019


Each Quarter within the U.S. Skilled Report-Breaking Gross sales Leads to 2020

PORT WASHINGTON, N.Y., Feb. 1, 2021 /PRNewswire-PRWeb/ — In response to the This autumn 2020 Video games Market Dynamics: U.S.* report from The NPD Group, general whole shopper spending on video gaming within the U.S. continued to interrupt data, reaching $18.6 billion within the fourth quarter (This autumn) of 2020 (October – December), a rise of 26% in comparison with This autumn 2019. Full-year U.S. video games business shopper spend throughout all classes reached $57 billion, a 27% enhance versus 2019.

Important This autumn and annual 2020 positive factors have been seen throughout digital console and PC content material, cellular and subscription spending, in addition to throughout {hardware} and equipment classes.

Content material spending in This autumn reached $14.5 billion, a rise of 23%, whereas annual spending on content material topped $49 billion, a 26% enhance versus 2019. {Hardware} and equipment additionally skilled double-digit proportion positive factors for the quarter and 12 months, rising 47% and 15%, respectively, in This autumn, and 35% and 22%, respectively, for the 12 months.

Among the many best-selling and most performed video games within the fourth quarter have been Amongst Us, Animal Crossing: New Horizons, Murderer’s Creed: Valhalla, Name of Responsibility: Black Ops Chilly Struggle, Sweet Crush Saga, Cyberpunk 2077, Fortnite, Grand Theft Auto V, Minecraft, NBA 2K21, and Pokémon Go.

“Progress throughout virtually all gaming segments drove the market to document spending in each the fourth quarter and the 12 months,” stated Mat Piscatella, video games business analyst at The NPD Group. “Online game content material progress was led by cellular, each the largest and quickest rising section, whereas console, PC and different segments reminiscent of cloud gaming additionally skilled vital will increase.”

Methodology: Video games Market Dynamics: U.S. gives a complete measure of the patron spend on video video games within the U.S. together with purchases of video video games {hardware}, software program and equipment in addition to on PC video games. It’s launched on a quarterly foundation and gives perception and trending into the broader shopper spend on the business together with bodily format gross sales reminiscent of new and used bodily retail gross sales in addition to sport leases, and digital format gross sales together with full sport digital downloads and downloadable content material (DLC), spending on subscriptions and cellular gaming. This evaluation of the broader shopper spend on the business makes use of NPD’s month-to-month POS monitoring providers in addition to shopper information from different NPD trackers, screens, and reviews.

*Accent gross sales exclude sport playing cards

About The NPD Group, Inc.
NPD affords information, business experience, and prescriptive analytics to assist our purchasers develop their companies in a altering world. Over 2,000 corporations worldwide depend on us to assist them measure, predict, and enhance efficiency throughout all channels, together with brick-and-mortar, e-commerce, and B2B. Now we have providers in 19 nations worldwide, with operations spanning the Americas, Europe, and APAC. Observe areas embrace attire, home equipment, automotive, magnificence, books, B2B know-how, shopper know-how, e-commerce, vogue equipment, meals consumption, foodservice, footwear, residence, residence enchancment, juvenile merchandise, media leisure, cellular, workplace provides, retail, sports activities, toys, and video video games. For extra data, go to npd.com. Comply with us on Twitter: @npdgroup.

Media Contact

David Riley, The NPD Group, 9175435465, david.riley@npd.com

SOURCE The NPD Group



Source link

Spread the love

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

0

Comments

0 comments