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FURIA announces Red Bull as latest sponsor


Brazilian esports organisation FURIA has introduced power drink model Purple Bull as its newest sponsor for the 2021 season.

On account of the partnership, Purple Bull’s emblem shall be displayed on FURIA’s jersey and on the entire organisation’s stay streams, with additional activations deliberate.

Credit score: Purple Bull and FURIA

FURIA Co-founder, André Akkari, commented on the organisation’s new deal: “The partnership with Purple Bull magnifies FURIA and our athletes. Working collectively, the 2 manufacturers are going to make quite a lot of noise, as a result of I’m certain that the synergy between them is whole.

“[Red Bull is] extra of a worldwide associate, that engages themselves on this successful and modern trajectory that FURIA has been doing in Brazil and past. We’re full of wonderful plans”.

The esports organisation is greatest identified for its Counter Strike: International Offensive (CS:GO) crew, nevertheless, FURIA additionally participates in League of Legends’ CBLOL and numerous Free Fireplace circuits in Brazil, amongst others.

RELATED: FURIA sees sturdy hand in PokerStars deal

Akkari spoke extra concerning the partnership on Twitter: “This accomplishment of bringing Purple Bull to FURIA is thrilling.  I’ve at all times dreamed with my associates to convey highly effective manufacturers to the organisation, exhibiting that Brazilians can shine. At the moment our dream is coming true as soon as extra, we’ve got the largest of each class!”. 

Purple Bull joins the likes of PokerStars, Unilever’s shampoo Clear, Nike, betting website Rivalry, monitor model AOC, HyperX, LEGION by Lenovo and Twitch as one in every of FURIA’s huge variety of sponsors. Monetary particulars concerning the partnership weren’t disclosed, nor the precise length of the deal.  

Esports Insider says: FURIA is doing a fantastic job in terms of business partnerships. Allying with non-endemic manufacturers equivalent to Clear and PokerStars, and now having Purple Bull on board too, highlights how the organisation is making a reputation for its self each in Brazil and globally. 

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