HyperX and Allied Esports Renew Naming Rights Agreement for HyperX Esports Arena Las Vegas

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HyperX Sponsorship of Iconic Las Vegas Enviornment Reinforces Dedication to Gaming Experiences and Creating Neighborhood as $1 Billion Esports Trade Continues to Develop Globally

CES Las Vegas – HyperX, the gaming division of Kingston Expertise, Inc., and Allied Esports, a worldwide esports leisure firm and a subsidiary of Allied Esports Leisure, Inc. (NASDAQ: AESE), right now introduced the renewal of their unique naming rights settlement for Allied Esports’ world flagship property, HyperX Esports Enviornment Las Vegas, situated on the Luxor Resort & On line casino.

This press launch options multimedia. View the complete launch right here:

HyperX Sponsorship of Iconic Las Vegas Arena Reinforces Commitment to Gaming Experiences and Creating Community as $1 Billion Esports Industry Continues to Grow Globally (Photo: Business Wire)

HyperX Sponsorship of Iconic Las Vegas Enviornment Reinforces Dedication to Gaming Experiences and Creating Neighborhood as $1 Billion Esports Trade Continues to Develop Globally (Photograph: Enterprise Wire)

Per the multiyear deal, HyperX will proceed to obtain distinguished branding and signage inside and outdoors of the venue, in addition to throughout all area promotions, content material and social media platforms. HyperX and Allied Esports will proceed to accomplice on quite a lot of co-branded experiences and occasions on the area targeted on rising their gaming and esports communities.

“HyperX is worked up to retain the naming rights sponsorship of the HyperX Esports Enviornment Las Vegas as an indication of our dedication and dedication to esports and the gaming neighborhood,” mentioned Daniel Kelley, director of promoting, HyperX. “Allied Esports is a key accomplice for us, proving their means to be a best-in-class esports vacation spot, and we sit up for continued success with them.”

Because the premier esports venue and manufacturing facility in North America, the world-renowned HyperX Esports Enviornment Las Vegas has grow to be a worldwide vacation spot for esports followers, skilled gamers, streamers and influencers, occasion organizers, publishers and groups. Since opening in March 2018, when it was named the Esports Enterprise Summit’s Venue of the 12 months, HyperX Esports Enviornment Las Vegas has hosted greater than 500 occasions, together with trade icons like League of Legends All-Star and Capcom Cup. Moreover, HyperX Esports Enviornment Las Vegas welcomed greater than 300,000 guests in 2019.

With its distinctive modular design, elevated fundamental stage, two-story LED video wall and one-of-a-kind HyperX Hype Tunnel, HyperX Esports Enviornment Las Vegas is the last word setting for gamers to check and showcase their abilities. The world’s weekly tournaments and broadcasts, together with Frags that includes Fortnite and Saturday Evening Speedway that includes Mario Kart 8, draw rivals from throughout the west coast and have grow to be a benchmark for neighborhood occasions and grassroots progress for up-and-coming gamers.

Along with its world-class gaming hospitality, HyperX Esports Enviornment Las Vegas’s versatile manufacturing capabilities proceed to be on the heart of many on-line esports and leisure productions all through the world.

“HyperX has been an unimaginable naming rights accomplice for our flagship property, bringing authenticity and credibility to probably the most acknowledged esports venue and manufacturing facility on this planet,” mentioned Jud Hannigan, CEO of Allied Esports. “We’re thrilled to increase this landmark alliance as we work collectively to proceed delivering thrilling experiences and content material for patrons and companions alike.”

Additionally designated because the Official Peripheral Accomplice of HyperX Esports Enviornment Las Vegas, HyperX will proceed to offer gaming headsets, keyboards, mice and mouse pads, and USB microphones for esports tournaments, particular occasions, and day by day play.

As CES 2021, the biggest expertise present within the US, goes to a web based format this 12 months, HyperX is making ready for constructive and wholesome gaming in 2021 by continued sponsorship of the world frequented by gaming followers and world guests experiencing gaming in a premium setting.

As a result of present COVID-19 scenario, HyperX might expertise some product and transport delays. HyperX is taking each doable measure to work with companions to attenuate the affect on its clients and guarantee product availability and well timed supply.

About HyperX

HyperX is the gaming division of Kingston Expertise Firm, Inc., the world’s largest impartial reminiscence producer, with the objective of offering avid gamers, PC builders, PC, console and cellular energy customers with high-performance parts. For 16 years, the HyperX mission has been to develop gaming merchandise for every type of avid gamers – high-speed reminiscence, stable state drives, headsets, keyboards, mice, charging equipment for console gamers, USB flash drives, and mousepads – to the gaming neighborhood and past. The award-winning HyperX model is thought for constantly delivering merchandise that ship superior consolation, aesthetics, efficiency, and reliability. HyperX gear is the selection of superstar ambassadors, professional avid gamers, tech fanatics, and over-clockers worldwide as a result of it meets probably the most stringent product specs and is constructed with best-in-class parts. HyperX has shipped over 75 million reminiscence modules, 15 million gaming headsets, two million keyboards and a million mice worldwide.

Be part of the worldwide #HyperXFamily at, find out how HyperX merchandise can improve your console expertise and enhance efficiency for each you and your PC, console or cellular machine at No matter your talent degree, no matter genres you play, we embrace all gaming fanatics in all places with our core perception — We’re All Players.

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About Allied Esports

Named one of many World’s Most Modern Corporations by Quick Firm, Allied Esports Worldwide, Inc. is on the forefront of esports leisure with a worldwide community of properties designed to function competitors battlegrounds, neighborhood expertise hubs and content material manufacturing facilities.

By means of direct operation or membership within the Allied Esports Property Community, the world’s first esports associates program, Allied Esports’ services span North America, Europe, China and Australia, and embrace the world-renowned HyperX Esports Enviornment Las Vegas, a fleet of cellular arenas, the HyperX Esports Vans, and the HyperX Esports Studio in Hamburg, Germany.

Allied Esports’ properties function the house to a variety of on-line and offline proprietary productions and occasions, together with Friday Frags and Saturday Evening Speedway, in addition to authentic accomplice applications just like the Simon Cup.

For extra details about Allied Esports, go to and observe @AlliedEsports. Allied Esports Worldwide, Inc. is a subsidiary of Allied Esports Leisure, Inc.

About Allied Esports Leisure

Allied Esports Leisure, Inc. (NASDAQ: AESE) is a worldwide chief in esports leisure, offering modern infrastructure, transformative dwell experiences, multiplatform content material and interactive providers to audiences worldwide by means of its strategic fusion of two highly effective manufacturers: Allied Esports and the World Poker Tour (WPT). For extra data, go to

Editor’s Word: For added data or government interviews, please contact Mark Tekunoff, Kingston Expertise Firm, Inc. 17600 Newhope Road, Fountain Valley, CA USA 92708, 714-438-2791(Voice). Press photographs may be present in Kingston’s press room right here.

Kingston, the Kingston brand, HyperX and the HyperX brand are registered logos or logos of Kingston Expertise Company within the U.S. and/or different nations. All registered dealer respective homeowners.

Mark Tekunoff



Gurpreet Bhoot

Walt & Firm for HyperX

408-369-7200 x1056

Supply: HyperX

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