Company Replace and Issuance of Inventory Choices
Elevated Advertiser Demand, Client Demand, Cell Utilization, and Cell Gaming, Fuels Progress
ANGUILLA, BWI / ACCESSWIRE / February 1, 2021 / Kidoz Inc. (TSXV:KIDZ) (the “Firm”), software program developer and proprietor of the KIDOZ Secure Advert Community (www.kidoz.web), introduced right now that its software program platform for reaching children and households on cell gadgets is experiencing large development on account of highly effective market forces. Many elements are contributing to the expansion in customers and system exercise, however the rising dominance of cell leisure as shoppers’ most well-liked alternative is having a profound impact on the Firm’s outcomes.
Progress highlights from 2020 embrace:
Kidoz Secure Advert community attain elevated from 100 million to 300 million customers worldwide
Over 1 billion paid impressions had been delivered recording 40% development YOY
Over 325 million accomplished video views recording 45% development YOY
US$3.5M paid to gross sales channels recording 45% development YOY
50% development in wealthy media playable advertisements bought
The decline of conventional linear tv changed by streaming platforms which are largely freed from promoting creates a tough problem for advertisers. The one pattern that’s arguably extra highly effective than the decline of tv, is the rise and recognition of cell gadgets and cell leisure. Within the report “Deconstructing Cell & Pill Gaming” printed by The NDP Group Inc. it was discovered that, of the 303.7 million whole cell customers within the US and Canada in 2020, 238.7 million had been energetic cell players. This represents 79% of the North American inhabitants who use cell gadgets to play cell apps.
Kidoz is the world’s hottest cell community for reaching children. The Firm works with extra apps and extra app publishers than every other child-focused community. As cell apps are the primary method to attain shoppers and Kidoz is the primary community for reaching children, advertisers are reserving campaigns on Kidoz in file numbers. As Kidoz continues to extend the variety of apps containing its SDK and enhance the precision of its contextual focusing on engine, advertisers are constructing more and more complicated campaigns that create consciousness and engagement with their clients.
One other distinctive facet and excessive development space of cell promoting is the usage of customized interactive experiences referred to as “playable advertisements”. As cell is an interactive expertise (in contrast to tv or desktop PCs), particular advertisements could be constructed which are primarily mini-games designed to have interaction the buyer with the advantages of the advertiser’s toy or leisure product. Kidoz has a devoted playable advertisements staff that builds these models for shoppers. 2020 playable advert campaigns noticed new file demand and exercise and requests for proposals proceed to extend within the first quarter of 2021.
Kidoz has just lately closed the busiest quarter in its historical past and is at present getting ready its This fall and 2020 full yr outcomes. Administration is happy with the Firm’s efficiency in 2020 and, given the continued advertiser demand and favorable market forces, is assured that 2021 will likely be a robust yr.
Kidoz has issued 1,075,000 inventory choices, exercisable at CAD$0.50 per share, to staff and administrators of the Firm as a retention and efficiency incentive. The inventory choices characterize 0.82% of the overall issued and excellent shares within the Firm and had been issued in accordance with TSX Coverage 4.4, topic to the principles of the TSX Enterprise Trade and with the 2015 Inventory Possibility plan accredited by the shareholders of the Firm.
About Kidoz Inc.
KIDOZ Inc. (TSXV:KIDZ) (www.kidoz.web) owns the favored Child-Secure cell community. Partaking greater than 300 million children a month throughout our main cell KidTech community, KIDOZ supplies an important suite of providers that unites children’ manufacturers, content material publishers and households. KIDOZ is licensed secure by Google and Apple accredited to be used within the App Retailer. Trusted by Disney, Hasbro, Lego and extra, the KIDOZ Secure Advert Community helps the world’s largest manufacturers to soundly attain and interact children throughout 1000’s of cell apps and websites. The KIDOZ OS answer helps carriers and types equivalent to Lenovo, Acer, and PBS Children carry a kid-focused expertise to their household gadgets, in a completely GDPR and COPPA compliant means. KIDOZ’s Rooplay (www.rooplay.com) gives an interactive studying expertise worldwide with unique content material that includes Moomin, Mr. Males, Little Miss, Mr. Bean and lots of extra kid-focused studying video games.
The Non-public Securities Litigation Reform Act of 1995 supplies a “secure harbor” for forward-looking statements. Sure data included on this press launch (in addition to data included in oral statements or different written statements made or to be made by the corporate) incorporates statements which are forward-looking, equivalent to statements regarding anticipated future success of the corporate. Such forward-looking data includes essential dangers and uncertainties that would considerably have an effect on anticipated outcomes sooner or later and, accordingly, such outcomes could differ materially from these expressed in any forward-looking statements made by or on behalf of the corporate. For an outline of extra dangers and uncertainties, please consult with the corporate’s filings with the Securities and Trade Fee. Particularly, readers ought to learn the Firm’s Annual Report on Type 10-Okay, filed with the SEC on April 22, 2020, and the prospectus filed beneath Rule 424(b) of the Securities Act on March 9, 2005 and the SB2 filed July 17, 2007, and the TSX Enterprise Trade Itemizing Software for Widespread Shares filed on June 29, 2015 on SEDAR, for a extra thorough dialogue of the Firm’s monetary place and outcomes of operations, along with an in depth dialogue of the chance elements concerned in an funding in Kidoz Inc.
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SOURCE: Kidoz Inc.
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