Altice Europe-owned Portuguese service supplier MEO has teamed up with Impresas-owned nationwide business broadcaster SIC to launch an interactive app focused at followers of gaming and esports.
The ADVNCE TV app provides a variety of programming together with documentaries and stay esports.
The app is on the market to all MEO ADSL and MEO Fibra custoemrs geared up with a MEOBox, freed from cost.
ADVNCE is a brand new model launched by Impresa to focus on followers of esports and gaming, and has a presence on the SIC Radical and SIC Generalista channels in addition to on the advance.sic.pt web site and social networks.
“With this launch, Altice Portugal thus reinforces its dedication and positioning in an space of differentiation the place it has been standing out as a pioneer. The MEO and Moche manufacturers have been actively contributing to the event of esports in Portugal, whether or not by supporting the Moche model at main occasions, comparable to Moche XL Esports or Moche XL Video games World, or by the standard and reliability of the MEO fibre service, a reference with the gamer group. Consistent with the innovation technique of Altice Portugal, the TV App ADVNCE will broaden and diversify the portfolio of MEO purposes, which offer entry to content material and broadcasts, stay on TV, of occasions of curiosity to the overall or area of interest public, enabling new varieties of content material to achieve all prospects,” stated João Epifânio, chief gross sales officer/B2C of Altice Portugal.
“We wish to proceed to put money into content material and shock the market with new initiatives as effectively. ADVNCE’s success continues and the great outcomes achieved now permit our content material to have a non-linear presence at channel place 110 of MEO,”, stated Cristina Vaz Tomé, CRO at Impresa.