Mercedes-Benz South Africa and main native esports
organisation ATK have introduced a partnership that they are saying will change the
form of gaming in South Africa. It marks the primary motorsport partnership with
esports groups, occasions or gaming areas within the nation.
Mercedes-Benz South Africa will enter as a sponsor for the ATK League of Legends and Sim Racing groups, each prime performers of their respective fields. Mercedes-Benz South Africa may even be official sponsor of ATK Enviornment, a state-of-the-art gaming area based mostly in Cape City, kitted with probably the most superior gaming expertise out there — bringing the skilled gaming expertise to the general public.
The most important Sim Racing sequence but in Southern Africa, now titled the Mercedes-Benz ATK Professional Collection, launched on 12 February. The sequence invitations prime sim racers from across the nation to battle for the title of South Africa’s greatest Sim Racer.
The winner will get the chance to characterize South Africa on the FIA Motorsport Video games in October 2021, marking the Mercedes-Benz ATK Professional Collection as some of the prestigious Sim Racing occasions in Africa. The Mercedes-Benz ATK Professional Collection will invite drivers to race in a sequence of GT3 vehicles guided by a Mercedes-Benz GT4 tempo automobile.
ATK’s CEO Warren Barkhuizen says that the partnership between
Mercedes-Benz South Africa and ATK represents not solely a big milestone
for the South African gaming neighborhood, however esports usually.
“We couldn’t have hoped for a greater accomplice to convey esports to a wider viewers while boosting the general profile of gaming in South Africa and past,” he says. “Having begun sponsored esports occasions equivalent to ESL One since 2017, we’re thrilled to announce a three-year partnership with Mercedes-Benz South Africa and can be proudly bearing the three-pointed star alongside as main sponsor for choose ATK Esport groups, venues and occasions. These manufacturers unite to uphold the Mercedes-Benz imaginative and prescient in representing ‘The Finest or Nothing’.”
Strategically positioned below considered one of Mercedes-Benz key international
model pillars, esports continues to develop quickly globally. Right here in South
Africa, says Mercedes-Benz, it recognises the potential of this market
and has partnered with ATK to optimise its technique to draw and
leverage new audiences.
“We’re happy by the curiosity of this digital era
for skilled gaming and the brand new type of media consumption and communication
inside the gaming neighborhood”, says Selvin Govender, advertising director for
Mercedes-Benz Automobiles South Africa. “After a number of years of involvement in
numerous esports initiatives, we now have now determined to systematically take the
“With this partnership, Mercedes-Benz and ATK will push the
boundaries between digital and actuality showcasing the newest in innovation in a
bid to problem the way in which we as soon as considered efficiency and gaming.”