Mobile Gaming Developer Artie Raises $10 Million

Artie, Inc., a cell gaming firm based mostly in Silverlake, raised $10 million in a seed funding spherical to proceed creating its app-free recreation improvement know-how.

Traders within the spherical included Zynga Inc. founder Mark Pincus, Shutterstock, Inc. founder Jon Oringer and Susquehanna Worldwide Group, an early backer of ByteDance Ltd., the corporate mentioned Feb. 17

Scooter Braun’s firm Raised In House Enterprises, Kevin Durant and Wealthy Kleiman’s funding agency Thirty 5 Ventures and YouTube founder Chad Hurley additionally invested within the spherical.

Artie creates know-how that enables builders to make video games that may be performed inside social media, video and messaging platforms. In keeping with the corporate, builders utilizing its know-how can circumvent app shops, which may take a 30% reduce of a creator’s gross sales to distribute apps.

Artie was based in late 2018 with the unique purpose of constructing AI-enhanced characters for video video games. The corporate later shifted its enterprise mannequin to creating know-how for app-free cell video games. It plans to take a 12% to fifteen% reduce of builders’ gross sales from in-game purchases, in keeping with Dot.LA.

Artie mentioned it would use the seed spherical funds to proceed creating its know-how and to launch a slate of video games in 2021. The corporate mentioned in a press release that it’s going to ultimately launch its platform to all recreation builders.

“Customers uncover the overwhelming majority of their content material from buddies and the folks they comply with, however video games are the one type of content material that require you to go obtain separate apps,”  Artie co-founder and chief know-how officer Armando Kirwin mentioned in a press release. “Artie’s know-how utterly upends this paradigm, permitting customers to play high-quality cell video games the moment they uncover them.”

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